#OXFORDST2022
Branding/Editorial
Designed whilst at Small Back Room
#OXFORDST2022:
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A campaign for New West End Company for the future for Oxford Street.
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With a £2.9 billion investment over the next 1,000 days, a new West End is emerging.
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I produced an identity and a report revealing the upcoming investments, new openings and major refurbishments being made in the area that will ensure its future as a leading retail & leisure destination.
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With Crossrail nearly upon us and Westminster City Council delivering a £150 million public realm transformation scheme for the district, they're going to see more change in the next five years than in the last 50 years.
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The identity was influenced by the Olympics, conveying diversity, togetherness and community through the simple and minimalistic design. This was what I wanted to convey inorder to show the diversity of Oxford street and promote positivity for investors for the future.
