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Designed whilst at Small Back Room


A campaign for New West End Company for the future for Oxford Street.

With a £2.9 billion investment over the next 1,000 days, a new West End is emerging.

I produced an identity and a report revealing the upcoming investments, new openings and major refurbishments being made in the area that will ensure its future as a leading retail & leisure destination.

With Crossrail nearly upon us and Westminster City Council delivering a £150 million public realm transformation scheme for the district, they're going to see more change in the next five years than in the last 50 years.

Oxfordst2022 identity

The identity was influenced by the Olympics, conveying diversity, togetherness and community through the simple and minimalistic design. This was what I wanted to convey inorder to show the diversity of Oxford street and promote positivity for investors for the future.

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