THE DUCK AND DOG
Editorial
Creative Conscience 2020 Award Winner
This is my story:
A self-initiated brief for an awareness campaign comprised of real life and personal stories which target the issues around Gender Politics. Such as unequal wages, sexual harassment and societal pressures.
Using raw and powerful photography to depict certain situations and using real interviews allows for an unfiltered approach.
The message is conveyed through two different platforms, being a book and a digital platform.
To produce a strong message I directed my own photo-shoot which involved a makeup artist, stylist, videographer and two models. I also created a series of social media adverts and escalator video panels for the underground, in order to direct traffic to the digital platform.
